My friends Jerry and Erica had the idea of improving an existing product and making it easier to use. Butter Basin keeps a cube of butter soft and spreadable on your counter, plus it’s made in the USA. I created the logo, basic Weebly website, packaging and print material. I used hand lettering, Erica’s favorite blue, and a fun floral in yellow. The branding is fresh, clean and yet classic.
Butter Basin was designed in Boise using 3-d printing from Boise State University’s New Product Development Lab, and each Butter Basin is handcrafted by American Mug and Stein in Ohio.