SIGNAGE:
RHYTHM OF THE ROAD

Painted horizontal bands contain an interpretive display called Rhythm of The Road. This signage installation honors the history of Boise’s interurban, streetcar, and transportation systems at VRT’s Main Street Station.

TAG Historical Research wrote the copy and provided the rich historical images. My concept was to make this display feel like it had movement, by using long lines and over twenty 12″ x 12″ sign panels, spaced with different color bands between these panels.

Trademark Sign Company did a wonderful job on the fabrication and installation. Select photos by Cassie Phippen.