My friends Jerry and Erica had the idea of improving an existing product and making it easier to use. Butter Basin keeps a cube of butter soft and spreadable on your counter, plus it’s made in the USA!
I created the Butter Basin logo, basic Weebly website, packaging and print material. I used hand lettering, Erica’s favorite blue, and a fun floral in yellow. The branding is fresh, clean and yet classic.
Butter Basin was designed in Boise using 3-d printing from Boise State University’s New Product Development Lab, and each Butter Basin is handcrafted by American Mug and Stein in Ohio. It is amazing to work with people like Jerry and Erica who have such vision and follow-through. I’m very proud to play a small part.
You can buy your own Butter Basin at butterbasin.com
As Jerry, Erica and I say, “Go Butter!”Close